strategy and research | September 20, 2010
| Read the full memo: |  |
The 2010 election campaign could not be more daunting, but we believe Democratic congressional candidates can move these races in the final two months if they frame this election as a clear choice and battle for the middle class, against the big financial interests dominating Washington and which Republicans champion. This is a moment to refocus. With the unemployment rate going up, voters deeply frustrated and desperate, and Democrats down 7 points in the congressional vote, we need and can adopt a new formula. Our research demonstrates that Democratic messaging can beat powerful Republican messages, moving voters and closing the congressional gap by an impressive 9 points.
Democracy Corps recently concluded a large-scale web-panel experiment and follow-up focus groups to examine tax messages best suited for this election environment. We found that even in the face of powerful Republican messages on debt, spending, government takeover and a failed economic recovery program, the right framework really moves voters to the Democrats, particularly the new Democratic base of young people, unmarried women, and minorities, but also the more independent and conservative white working class. Click here to read the full memo.
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