strategy and research | November 14, 2008
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Deeply grounded in contemporary social currents and political passions, the Obama campaign took the scope of campaign communication and activity into whole new realms and, in the process, dwarfed McCain’s efforts. Obama’s election was produced by an extraordinary shift in the way the citizenry gets information and relates to candidates and the Obama campaign’s ability to exploit that at every level.
Their vast financial advantage allowed the Obama campaign to reach voters and states with fewer trade-offs – but the Obama campaign did more than that: they developed new, innovative and effective forms of communicating with voters, particularly new voters and those traditionally unengaged in the electoral process.
The post election survey conducted by Greenberg Quinlan Rosner for Democracy Corps and the Campaign for America’s Future confirms that the tireless efforts of the Obama team to engage, educate and turn out voters were well rewarded on Election Day.
Methodology
This report is based on a survey of 2,000 voters conducted on November 4-5 by Greenberg Quinlan Rosner for Democracy Corps and the Campaign for America’s Future.
Deeply grounded in contemporary social currents and political passions, the Obama campaign took the scope of campaign communication and activity into whole new realms and, in the process, dwarfed McCain’s efforts. They dominated more traditional forms of campaign communication as well as with the new, innovative forms of voter contact. Indeed, Obama’s election was produced by an extraordinary shift in the way the citizenry gets information and relates to candidates and the Obama campaign’s ability to exploit that at every level.
November 4–5, 2008; 2000 voters nationwide
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