strategy and research | November 6, 2008
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On November 7, Stan Greenberg, Chairman and CEO of Greenberg Quinlan Rosner and co-founder of Democracy Corps released the findings of a unique post-election survey conducted for Democracy Corps and the Campaign for America’s Future. The survey provides the most comprehensive analysis to date of what happened in Tuesday’s historic elections and why.
The American people paid extraordinary attention to the race for president in 2008 and made a considered choice of Barack Obama. Voters want to give Obama a honeymoon to bring change in an urgent but considered and serious way. They want the new president to address a handful of big problems, some boldly, some step-by-step, but with a goal of major, long-term change, particularly on the economy. This is very different from 1992, the last time when voters elected a Democrat with a big agenda for change. Our times are much more desperate, the problems much bigger, and few voters felt the luxury of casting protest votes as many did for Ross Perot in 1992. Indeed, with Obama winning an outright majority and viewed very favorably across the electorate, voters feel a personal investment in his success.
National survey of 2000 voters conducted November 4-5, 2008 with Democracy Corps and Campaign for America's Future.
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