strategy and research | November 11, 2008
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This article originally appeared as an op-ed in the Tuesday, November 11, 2008, New York Times.
I’m finished with the Reagan Democrats of Macomb County in suburban Detroit after making a career of spotlighting their middle-class anger and frustrations about race and Democratic politicians. Bill Clinton wrote in his autobiography that my “extensive research on the so-called Reagan Democrats and what it would take to bring them home” was the reason he hired me as his pollster for his presidential campaign.
For more than 20 years, the non-college-educated white voters in Macomb County have been considered a “national political barometer,” as Ronald Brownstein of National Journal described them during the Democratic convention in August. After Ronald Reagan won the county by a 2-to-1 margin in 1984, Mr. Brownstein noted, I conducted focus groups that “found that these working-class whites interpreted Democratic calls for economic fairness as code for transfer payments to African-Americans.” So what do we think when Barack Obama, an African-American Democrat, wins Macomb County by eight points?
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