strategy and research | August 7, 2008
| Read the full memo: |  |
The most recent national survey of young voters conducted by Democracy Corps and Greenberg Quinlan Rosner finds that the last six weeks have not dulled young people’s support for Barack Obama, despite the inauguration of a Republican attack machine. The new research finds the same convincing margin (27 points) as last month.
In their analysis, Stan Greenberg and James Carville of Democracy Corps, and Anna Greenberg and David Walker of Greenberg Quinlan Rosner, find that the key to holding and potentially expanding the progressive margin largely lies in speaking directly to the specific economic concerns of these voters. Arguably, these voters have not heard — from either campaign — economic messages that meet them where they are, in their current economic struggle.
This is the fourth survey in our study of the youth vote. The full “Youth for the Win!” series is available here.
The last six weeks saw the inauguration of a serious, McCain-sponsored offensive against Barack Obama, as well as an effort in the Obama campaign to “moderate” their candidate. And, at least among youth, the impact of these events has been notably modest. While we see some movement in Obama’s support among young people of color growing even stronger and softening a bit among white youth, overall this has been a period of remarkable political stability. Obama consolidated some of the gains we saw in the June survey and still posts a convincing 27-point margin (60 – 33 percent) over McCain.
Subscribe