strategy and research | June 23, 2008
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The latest national youth survey conducted by Democracy Corps and Greenberg Quinlan Rosner shows that young people are now supporting the likely Democratic nominee, Barack Obama, by an even wider margin than they did Democrats in the wave election of 2006 (60-38 percent) as Obama now leads McCain 60-33. In our latest analysis of the youth vote, Stan Greenberg, Anna Greenberg, Dave Walker, and James Carville examine Obama’s improved standing, the further collapse of the Republican brand among this group, and the “branding” of John McCain as a Republican.
This is the third survey in our study of the youth vote. The previous report, “Growing the Youth Vote,” showed how best to elevate the youth vote to position them to play a potentially transformational role in 2008.
Democracy Corps’ tracking of young voters reveals dramatic movement in the vote for president at the conclusion of the primaries. Democratic support among America’s youth now reaches 2006 levels, not only in the generic vote for president, which has been true for some time, but also in the named trial heat. Obama now beats McCain 60 to 33 percent in a named ballot for President, a margin that echoes the Democratic advantage in the 2006 congressional elections (60 – 38 percent).
May 29 - June 10, 2008; 600 respondents age 18-29.
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