Stan Greenberg is Chairman and Chief Executive Officer of Greenberg Quinlan Rosner. Greenberg has served as polling advisor to President Bill Clinton, President Nelson Mandela, Prime Minister Tony Blair, Prime Minister Ehud Barak, German Chancellor Gerhard Schroeder, and their national campaigns.
Greenberg’s work for private sector organizations – including major corporations, trade associations and public interest organizations – focuses on managing change and reform. He has conducted surveys and focus groups for major corporations on both product and corporate identity and on corporate mission. He has conducted research for major corporations, both internally among employees and managers, and externally with relevant stake holders, opinion leaders and the general public.
Greenberg’s private sector clients include: the National Basketball Association, BP Amoco, British Airways, The Boeing Company, Monsanto, United Healthcare, Business for Social Responsibility, the Recording Industry Association of America, the Business Roundtable, the Direct Marketing Association, and the Organization for International Investment. Greenberg has conducted extensive research in Europe (particularly Great Britain, Germany and France), Central and South America (Argentina and Brazil), and Africa (South Africa). He specializes in research on globalization, international trade, corporate consolidation, technology and the Internet.
Greenberg directed a year-long project for the International Committee of the Red Cross, "People on War" – a consultation with people in the principal war zones of the late 20th century, including Bosnia and Herzegovina, Afghanistan, Somalia, Nigeria, and Lebanon among others.
For organizations, Greenberg has helped manage and frame a number of issues – including education, school financing, American identity, the economy, environmental regulation, international trade, managed care, biotechnology, copyrights, privacy and the Internet. He has done groundbreaking work on the role of women in the electorate.
Greenberg is the author of Middle Class Dreams, published by Random House in 1995, which explores the political challenges of social and economic change. He regularly addresses corporate audiences on the changing environment in which they operate. Greenberg’s research is some of the most widely cited in the national media. His newest book, coauthored with Theda Skocpol, is entitled, The New Majority: Towards a Popular Progressive Politics (Yale University Press, 1997).
Greenberg has advised a broad range of political campaigns, including those of President Bill Clinton and Vice-President Al Gore, Senators Chris Dodd, Joe Lieberman and Jeff Bingaman; Governor Jim Florio and gubernatorial candidate, Andy Young; former Vice-President Walter Mondale; and a number of candidates for the U.S. Congress. For many years, he served as principal polling advisor to the Democratic National Committee.
Greenberg works jointly on private sector projects with prominent Republican pollsters in the United States – including Fred Steeper (pollster to former President Bush), Bill McInturff and Linda DiVall – to bring a bi-partisan focus to public issues.
Greenberg founded the company in 1980 after a decade of teaching at Yale University where he received a Guggenheim Fellowship. He was educated at Miami University and Harvard University, where he received his Ph.D.
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