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January 24, 2019

First national poll shows...

Unsurprisingly, our first survey of 2019, conducted during the government shutdown, shows those saying the country is on the wrong track up sharply...
November 18, 2018

Trump Is Beginning to Lose His...

By Stanley Greenberg This op-ed first appeared in the New York Times Sunday Review on November 18, 2018.    America’s polarized citizenry...
December 10, 2018

Unmarried Women in 2018

Unmarried women comprised 23 percent of the national electorate and played a decisive role in the 2018 wave. Like other women, many unmarried women...

2018 Targets in Trump’s GOP
Thursday, September 06 2018
Download this file (Dcorps August National GOP Web Survey Toplines_8.26.2018.pdf)Toplines: August 2018 GOP National Web Survey[ ]524 Kb34 Downloads
Download this file (Dcor_GOP_Aug Web National_Memo_9.6.2018_for sharing.pdf)Report: 2018 Targets in Trump’s GOP[ ]472 Kb33 Downloads
Download this file (Dcor_GOP_August National Web_Deck_9.6.2018_final.pdf)Presentation: 2018 Targets in Trump’s GOP[ ]1532 Kb33 Downloads

The Trump presidency has created serious opportunities for agile progressives to target and deliver messages to a fractured and demoralized GOP. This is the conclusion of Democracy Corps’ new national online message test of 1,200 Republican registered voters, numerous Catalist voter-file matched phone surveys, and focus groups among the factions of the GOP.

Fully 40 percent of the GOP base are part of factions that are unenthusiastic about President Trump and one-quarter may be targeted in these final 60 days before the midterm. These targets may be identified by demographic variables, partisanship, and ideological identity – including by the existing models available to progressives on Catalist’s voter-file. They want leaders who will be a check on Donald Trump and are responsive to messages demanding a less divisive politics.