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November 18, 2018

Trump Is Beginning to Lose His...

By Stanley Greenberg This op-ed first appeared in the New York Times Sunday Review on November 18, 2018.    America’s polarized citizenry...
December 10, 2018

Unmarried Women in 2018

Unmarried women comprised 23 percent of the national electorate and played a decisive role in the 2018 wave. Like other women, many unmarried women...
November 16, 2018

Democrats won big embracing strong...

Many vulnerable Republicans hoped that the GDP and jobs numbers and their signature legislative accomplishment, the tax cut, would persuade voters to...

2018 Targets in Trump’s GOP
Thursday, September 06 2018

The Trump presidency has created serious opportunities for agile progressives to target and deliver messages to a fractured and demoralized GOP. This is the conclusion of Democracy Corps’ new national online message test of 1,200 Republican registered voters, numerous Catalist voter-file matched phone surveys, and focus groups among the factions of the GOP.

Fully 40 percent of the GOP base are part of factions that are unenthusiastic about President Trump and one-quarter may be targeted in these final 60 days before the midterm. These targets may be identified by demographic variables, partisanship, and ideological identity – including by the existing models available to progressives on Catalist’s voter-file. They want leaders who will be a check on Donald Trump and are responsive to messages demanding a less divisive politics.

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