Most Popular

June 20, 2018

The Broad Support for Taxing the...

By Stanley Greenberg for the Summer 2018 issue of The American Prospect magazine. (This article originally appeared online on June 20,...
June 18, 2018

Riling Up the Base May Backfire on...

This article by Stanley Greenberg first appeared on The New York Times website on June 18, 2018.   Political commentators and strategists write...
May 18, 2018

To win in 2018, Democrats must...

By Stanley Greenberg & Page Gardner for The Hill, May 18, 2018 With approval ratings of 42 percent for President Trump and a dismal 18 percent for...

Strategy for Maximizing Democratic Gains
Thursday, October 27 2016
Attachments:
Download this file (Dcorps_Landslide Deck_Oct National_10.27.2016_for release.pdf)Presentation[ ]910 Kb
Download this file (Dcor_Oct National_Closing Message Ealert_10.27.2016.pdf)Memo[ ]268 Kb
Download this file (Dcor_Oct National_FQ_10.24.2016_ealert.pdf)Toplines[ ]292 Kb

Democracy Corps’ new national survey shows Democrats have an opportunity to make significant gains if they have the right strategy in the final weeks of the campaign. This survey came out of the field on Monday night, just in time to arm campaigns, committees and progressive allies with the best strategy for maximizing gains.[1]

This survey shows Clinton with a comfortable double digit lead over Trump (+12), but that lead is not produced not by the “New American Majority” making itself felt.  Rather, her lead has been produced by Trump’s capacity to drive away female and college-educated voters and even seniors. Clinton has a small lead with white married women and is tied with white male college graduates. 

True, she is getting landslide margins with white female college graduates and millennials. But the Clinton campaign has not fully consolidated the progressive base of Democrats, Sanders voters, unmarried women and minorities and Democrats have not consolidated their support down ballot.

This survey gives the Hillary Clinton campaign, House and Senate committees and progressive allies the messages to sharply shift the vote in the final two weeks. They are:

  1. The GOP’s link to Donald Trump as the main attack communicated broadly and to minority voters;
  2. Clinton’s tough economic choice communicated in a targeted way to unmarried women, millennials, Democrats and white working class women.

It will come as good news that the DCCC's attack linking Republican candidates to Donald Trump produces the best overall result for Democrats, taking them into a 9-point lead against a Republican promising to balance Hillary Clinton. Both the Trump link and the economic contrast messages shift 17 percent of the voters to the Democrats, but the economic contrast moves some anti-Trump Republicans back into the GOP fold (producing only a 6-point Democratic margin).

alt

The Trump association attack does better overall because it produces bigger shifts with independents and Republicans. Minority voters are also more consolidated by the Trump association message.

But advocating for an economy that works for the middle class and attacking the Republican for supporting more trickle-down economics and tax cuts for the richest and corporations, while accepting campaign funding from big oil and Wall Street, produces dramatically bigger shifts with unmarried women, millennials and white working class women.

alt

These two weapons can be deployed together and produce additional shifts that can allow Democrats to win down-ballot. It will also help Hillary Clinton consolidate all the votes that are possible.



[1] This national survey took place October 21-24, 2016.  Respondents who voted in the 2012 election or registered since were selected from the national voter file. Likely voters were determined based on stated intention of voting next month.  Margin of error for the full sample is +/-3.27 percentage points at the 95 percent confidence level.  Of the 900 respondents, 65 percent were interviewed via cell phone to accurately sample the American electorate.