Most Popular

October 27, 2016

Strategy for Maximizing Democratic...

Democracy Corps’ new national survey shows Democrats have an opportunity to make significant gains if they have the right strategy in the final weeks...
September 12, 2016

The Trans-Partisan Trade Revolt:...

By Stanley Greenberg Appeared in U.S. News & World Report on September 9, 2016. The heated opposition to the Trans-Pacific Partnership in...
October 04, 2016

Clinton defines the election as...

Over the past week, Hillary Clinton’s focus on the economy has given Democrats their marching orders for consolidating Democrats and her vote...

National Surveys
Strategy for Maximizing Democratic Gains
Thursday, October 27 2016
Download this file (Dcorps_Landslide Deck_Oct National_10.27.2016_for release.pdf)Presentation[ ]910 Kb
Download this file (Dcor_Oct National_Closing Message Ealert_10.27.2016.pdf)Memo[ ]268 Kb
Download this file (Dcor_Oct National_FQ_10.24.2016_ealert.pdf)Toplines[ ]292 Kb

Democracy Corps’ new national survey shows Democrats have an opportunity to make significant gains if they have the right strategy in the final weeks of the campaign. This survey came out of the field on Monday night, just in time to arm campaigns, committees and progressive allies with the best strategy for maximizing gains.[1]

This survey shows Clinton with a comfortable double digit lead over Trump (+12), but that lead is not produced not by the “New American Majority” making itself felt.  Rather, her lead has been produced by Trump’s capacity to drive away female and college-educated voters and even seniors. Clinton has a small lead with white married women and is tied with white male college graduates. 

True, she is getting landslide margins with white female college graduates and millennials. But the Clinton campaign has not fully consolidated the progressive base of Democrats, Sanders voters, unmarried women and minorities and Democrats have not consolidated their support down ballot.

This survey gives the Hillary Clinton campaign, House and Senate committees and progressive allies the messages to sharply shift the vote in the final two weeks. They are:

  1. The GOP’s link to Donald Trump as the main attack communicated broadly and to minority voters;
  2. Clinton’s tough economic choice communicated in a targeted way to unmarried women, millennials, Democrats and white working class women.

It will come as good news that the DCCC's attack linking Republican candidates to Donald Trump produces the best overall result for Democrats, taking them into a 9-point lead against a Republican promising to balance Hillary Clinton. Both the Trump link and the economic contrast messages shift 17 percent of the voters to the Democrats, but the economic contrast moves some anti-Trump Republicans back into the GOP fold (producing only a 6-point Democratic margin).


The Trump association attack does better overall because it produces bigger shifts with independents and Republicans. Minority voters are also more consolidated by the Trump association message.

But advocating for an economy that works for the middle class and attacking the Republican for supporting more trickle-down economics and tax cuts for the richest and corporations, while accepting campaign funding from big oil and Wall Street, produces dramatically bigger shifts with unmarried women, millennials and white working class women.


These two weapons can be deployed together and produce additional shifts that can allow Democrats to win down-ballot. It will also help Hillary Clinton consolidate all the votes that are possible.

[1] This national survey took place October 21-24, 2016.  Respondents who voted in the 2012 election or registered since were selected from the national voter file. Likely voters were determined based on stated intention of voting next month.  Margin of error for the full sample is +/-3.27 percentage points at the 95 percent confidence level.  Of the 900 respondents, 65 percent were interviewed via cell phone to accurately sample the American electorate.

Clinton in 12-point lead, potential for downballot gains
Tuesday, October 25 2016
Download this file (Dcor_Oct National_EAlert_10.25.2016_for release.pdf)Report[ ]259 Kb
Download this file (Dcor_Oct National_FQ_10.24.2016_ealert.pdf)Toplines[ ]292 Kb

The final pre-election national survey for Democracy Corps shows Clinton moving into a commanding 12-point lead over Trump, getting to 50 percent of the vote as the third party vote is squeezed.[1] This lead is produced by some historic voting patterns and a breathtakingly unpopular Republican Party led by Donald Trump. It is also produced by a country where President Obama's approval has reached 56 percent and wrong track numbers for the country's direction have begun to fall.


Critically, the association of GOP candidates with Trump and a closing Democratic economic message have the chance to translate to much larger Democratic margins down-ballot.  After voters hear the simulated campaign play out, Democrats take a 9-point lead in the House ballot, just at the edge of a majority.

Clinton has consolidated 90 percent of Democrats and actually has room to grow. Trump is winning white working class men 57 to 31 percent, but that is not better than Mitt Romney (65 to 32 percent). He is only running even with independents, men, white college educated men and seniors. That allows Clinton to run up the score with women (56 to 33 percent), unmarried women (59 to 31 percent), white college educated women (56 to 30 percent), millennials (59 to 20 percent) and in the suburbs (54 to 36 percent).


The third party vote has been squeezed and Gary Johnson is only getting 5 percent of the four-way ballot. Though it is a small sample size, the remaining Johnson voters are mostly anti-Trump Republicans and they may not vote in the end: just 39 percent report the highest interest in voting, half the level of all likely voters. Jill Stein is only getting 2 percent of the four-way vote and her voters are Democrats.

No one is surprised that Trump emerges with a net favorability of -28 points and 60 percent hold unfavorable views of the GOP nominee. The House Republicans have an even worse image than Trump (-31 unfavorable) and the Republican Party has a -23 point unfavorable image with over half unfavorable (53 percent). With the Democratic Party at parity of positive and negative reactions, the Republicans have a brand problem. That is unlikely to change as only 26 percent of Republicans want their leaders in the next Congress to work with President Clinton to make progress.

There is a chance to translate Clinton's emerging landslide into a wave down-ballot. In a simulated contest where the Republican congressional candidate argues they are needed as an independent check on Clinton, the Democrats move into a 9-point lead in the congressional match-up after the Republican is attacked.

Overall, the current strategy of linking Republican candidates to Donald Trump and not opposing him produces the biggest overall shift down-ballot. That is an effective message and moves Republicans and independents.

But when Democrats echo the economic message that Clinton used in the debates – vowing to build an economy for everyone and raise taxes on the rich, in contrast with an opponent who wants more trickle-down economics – there is dramatically more consolidation with Democrats and the Rising American Electorate, particularly unmarried women and white unmarried women and millennials. There is room for more consolidation among Democrats down-ballot and at the top of the ticket and this economic message will help Democratic candidates get there.



[1] This national survey took place October 21-24, 2016.  Respondents who voted in the 2012 election or registered since were selected from the national voter file.  Likely voters were determined based on stated intention of voting next month.  Margin of error for the full sample is +/-3.27 percentage points at the 95 percent confidence level.  Of the 900 respondents, 65 percent were interviewed via cell phone in order to accurately sample the American electorate.

Debate dial meters show Clinton made gains & defined election choice
Friday, October 21 2016
Download this file (Dcor_3 Debate Dials_Deck_10.21.2016_for release.pdf)Presentation[ ]2389 Kb
Download this file (Dcor_Debate Dials_Memo_10.21.2016_for release.pdf)Memo[ ]1028 Kb
Access this URL ( the dials on Youtube[ ]0 Kb

The final debate was a very good night for Hillary Clinton. Live dial meter focus groups conducted on behalf of Women’s Voices Women Vote Action Fund reveal Clinton won the night 57 to 26 percent. She achieved this by her clarity of plans and self-confidence, by focus on the middle class, the economy and taxes, and appointing Supreme Court justices that would look out for everyone not just the rich, and by standing up for the rights of women.[1]

With just 19 days until the election on the night of the final debate, voters were moving toward final judgements about their presidential choice. At the end of the night, Trump’s supporters were 6 points less certain in their vote and he made almost no gain across a vast range of personal attributes. His refusal to accept the results of the election stopped the dials. Nonetheless, he did get some response from the white working class persuadables in this dial test and did get some additional vote support here.

His lowest points in the night came when Trump was given the opportunity to address the biggest doubts about him, from concerns about his fitness to serve and allegations of sexual assault to his bromance with Putin and his capacity to handle nuclear weapons. Clinton’s approach – pivoting on Trump’s liabilities to offer positive, unifying, hopeful messages about American values and a fairer future for everyone – had the opposite effect and created some of the strongest moments in the dials.

At the end of the dials, many described her as honest, for the middle class and having clear plans for the future – and said these were the best reason to support her.


Clinton provided the clearest contrast yet in the campaign and made “stand[ing] up for families against powerful interests, against corporations” so the economy works for everyone the mission and mandate for her presidency if elected. It is hard to underemphasize how much Hillary Clinton spoke about the middle class and the size of her gains on “looks out for the middle class” – up 14 points at the end of the survey. She also made dramatic 22 point gains in her margin over Trump on who would do a better job looking out for the middle class and handling the economy. She also built a 10 point advantage over Trump on not being beholden to special interests.


Her 30 year history lesson on her commitment to fighting for people, while Trump fought for himself, was successful and Trump’s rebuttal focused on assuring voters of the size of his father’s seed funding once again did him a disservice: the dials went from high highs to low lows in a matter of seconds. The result was impressive and perhaps defining shifts on honest and being trustworthy. She gained 11 points to 48 percent saying she was “honest and trustworthy.” That is why Clinton’s personal favorability rose 19 points.  It is hard to imagine Clinton’s performance does not produce a more favorable public image in the period ahead. Maybe the pundits will not be able to focus so much on the two unpopular candidates.  

The most important result may be the potential impact on down ballot contests. The Democratic Senate vote in the battleground states shifted from 46 percent to 55 percent over the course of the debate. Voters came out of the debate with a reason to vote for Clinton but perhaps for other Democrats too.





[1] Democracy Corps conducted online dial meter research among 140 likely voters nationally during the third presidential debate: 19 white millennials, 27 minority millennials, 48 white non-college persuadable voters, 28 white unmarried women, and 17 Clinton voters who were splitting their ticket in Senate races in battleground states. Surveys were administered before and after the live dial meter session. An online breakout focus group among those who shifted their vote to the Democratic candidate down-ballot was conducted after the debate. This research is qualitative in nature and involves 140 total participants. Results are not statistically projectable onto a larger population.

Dial Meters Show Clinton Wins First Debate: Win Produces Important Shifts to Clinton
Tuesday, September 27 2016
Download this file (Dcor_Debate Dials_Deck_09.27.2016_For Release.pdf)Presentation[ ]2110 Kb
Download this file (Dcor_Debate Dials_Memo_9.27.2016_for release.pdf)Memo[ ]533 Kb

Hillary Clinton won the first debate against Donald Trump and likely produced electoral shifts, according to participants in a live dial meter focus group organized by Democracy Corps and commissioned by Women’s Voices. Women Vote Action Fund.[1]These participants, comprised of voter blocs critical to the outcome of this election, watched a Democratic candidate lay out a broad economic vision that spoke to their lives, show strength that reassured on security, speak to our nation’s racial divisions in a way that engaged voters and most of all, reassure them on trust and honesty. Trump’s performance, with some exceptional moments, lacked the bombast of previous efforts, but did little to reassure voters about the prospect of a Trump presidency, particularly when it comes to security. Dials showed that Trump really struggled with both his tax plan and his own taxes, his contempt for women and above all, when he talked about his favorite subject: himself. The only area where he made gains was on having the right approach to trade agreements.

View the dial meter slides.

Read the dial meter report.

Clinton produced impressive gains in the vote, squeezing the third party candidates and raising intensity of support with white unmarried women and white working class voters.[2]That alone would be a big night. But just as important, she shifted these voters’ perceptions of her as a person on such key attributes as trustworthiness, having good plans for the economy, jobs, and looking out for the middle class. There was also a huge shift in her overall favorability (+33 points).

The white working class story is almost as impressive. Their lines spiked all through the debate and their favorability towards Clinton also shifted 33 points. The 2-way vote margin shifted 16 points as the 3rd party vote got squeezed. And at the end of the debate she won her biggest gains with these working class voters on the economy, keeping America strong and having the right approach to taxes. Clinton could not have hoped for better.

Millennials also responded very positively to key parts of Clinton’s performance, though their favorability shift was not as great as other groups and Clinton lost a little ground on the vote. We will watch what happens in the real world.

Overall, this was a very good night for Hillary Clinton.

View the dial meter slides.

Read the dial meter report.

[1] Democracy Corps conducted online dial meter research among 100 likely voters nationally: 50 persuadable voters, 25 white unmarried women, and 25 millennials during the presidential debate. Surveys were administered before and after the live dial meter session. An online breakout focus group among those who changed their vote or become more certain of the vote was conducted after the debate.

[2] This research is qualitative in nature and involves 100 total participants.  Results are not statistically projectable onto a larger population.

A Guide to the Women’s Vote
Tuesday, July 26 2016
Download this file (Women Handout_WV FINAL.pdf)Handout[ ]505 Kb

Commentaries on the dynamics of the 2016 race have focused on Donald Trump’s strength with working class men and Hillary Clinton’s challenge with white men. White non-college men are voting for Trump 58 to 22 percent in a 3-way ballot, and 75 percent view Clinton unfavorably (67 percent very unfavorably). This explains Trump’s “Rust Belt” strategy and Clinton’s choice of Senator Tim Kaine as running mate. 

But white working class men are only 18 percent of likely 2016 voters. In a 3-way race, they would need to count for 25 percent of voters in order for Trump to be competitive with Hillary Clinton and in a 2-way race, the white working class men would need to count for 36 percent of the electorate, with all else equal.


That is why women will determine the outcome of this election. They are repulsed by Donald Trump, and 63 percent view him unfavorably, (58 percent very unfavorably). Hillary Clinton was 3 points ahead of Donald Trump in a 3-way ballot in Democracy Corps’ national likely voter survey right before the Republican Convention; that grew to 7 points ahead in a 2-way ballot. But consolidated support among key groups of women and gains with white working class women are likely to propel her further ahead in the days after the Democratic National Convention.


It is critical for Clinton to consolidate support with one of the most reliable and fastest growing Democratic voting blocs: the unmarried women who now count for one-quarter of all voters. In a 3-way ballot, Clinton leads unmarried women 59 to 26 percent, with 8 percent voting for Libertarian Gary Johnson. It is possible that unmarried women will out-perform the 66 percent vote they gave President Obama in 2012; Clinton already wins 66 to 29 percent in a 2-way ballot.

That will be achieved by appealing to the white unmarried women, where there is room for Clinton to grow: 52 percent of white unmarried women voted for Obama in 2012, but only 43 percent are voting for Clinton in a 3-way race now. As unmarried women grow, the more conservative married women become less important. Married women are only giving Clinton 39 percent of the vote in a 3-way ballot (47 Trump) but they are now just 28 percent of the electorate, compared to 33 percent of voters in 2004.

College educated women will count for 27 percent of the 2016 electorate, up from 23 percent in 2004, and they are delivering a 20 point margin for Clinton in a 3-way ballot (up from +13 for President Obama in 2012). College educated women are more economically stable, with just 38 percent giving the state of the economy an unfavorable score, are more socially liberal, and nearly half are favorable towards Clinton. They are also the group most enthusiastic about voting in 2016, with 79 percent saying this election matters tremendously, motivated by their disdain for Donald Trump (7 in 10 rate Trump unfavorably and 58 percent say there is no chance they will support him).

The white working class women, by comparison, will count for only 17 percent of the 2016 electorate and 64 percent are voting for Trump in the 3-way ballot. The 35 point margin for Trump is fairly recent and has allowed Trump to move ahead of Romney’s margin (39 Obama, 59 Romney, +20 Romney). Thus, persuadable white working class women are also an important target for progressives, as women play such a critical role in 2016.


Millennial women are a growing proportion of the electorate – 18-29 year old women counted for 6 percent of the electorate in 2004, but millennial women will count for 15 percent of 2016 voters – and they are among the most progressive. They are very socially liberal and cynical about corporate America and less likely than other groups of women to say this election matters tremendously. But their 63 percent vote for Clinton in a 2-way ballot points to huge gains for Clinton if millennial women consolidate behind her after the convention.

It is worth noting that millennial women are increasingly diverse – only 52 percent are white. While the minority vote tends to consolidate later in polling, Clinton is already meeting the +69 point margin that Obama won in 2012 with minority women (84 Obama, 15 Romney in 2012; 76 Clinton, 8 Trump in July 2016).

If consolidated, the growing numbers of key groups of women – unmarried women and college educated women, particularly the millennials – and the persuadable white working class women will elect the first woman president. 

<< Start < Prev 1 2 3 4 5 6 7 8 9 10 Next > End >>

Page 1 of 33