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Back to Macomb: Reagan Democrats and Barack Obama
Monday, August 25 2008

Tags: democracy corps | focus groups | Michigan | obama | reagan democrats

Attachments:
Access this URL (http://www.democracycorps.com/wp-content/files/backtomacomb082208v11-final.pdf)Report: Back to Macomb[ ]504 Kb
Access this URL (http://www.democracycorps.com/wp-content/files/mcmb072208fq1.pdf)Macomb survey toplines[ ]54 Kb

Going into the Democratic convention, Barack Obama remains a candidate with unique strengths and unique challenges. He has yet to close the deal with many white, working-class voters who normally vote Democratic. Winning back these Democratic defectors and Reagan Democrats will be a key goal for Obama in his quest for the presidency. A new report from GQR and Democracy Corps returns to Macomb County, Michigan, the place where Stan Greenberg first identified Reagan Democrats and their importance in 1985. Based on six focus groups and two surveys, this report takes an in-depth look at the Regan Democrats and Democratic defectors of Macomb to understand why they are currently holding back from Obama and what can be done to bring them back into the fold by November.

READ THE FULL REPORT