Most Popular

June 18, 2018

Riling Up the Base May Backfire on...

This article by Stanley Greenberg first appeared on The New York Times website on June 18, 2018.   Political commentators and strategists write...
June 20, 2018

The Broad Support for Taxing the...

By Stanley Greenberg for the Summer 2018 issue of The American Prospect magazine. (This article originally appeared online on June 20,...
July 13, 2018

Trump & GOP Strategy Make Blue...

Pundits built a new conventional wisdom that included higher job approval ratings for President Donald Trump due to the tax cuts and strong economy...

Back to Macomb: Reagan Democrats and Barack Obama
Monday, August 25 2008

Tags: democracy corps | focus groups | Michigan | obama | reagan democrats

Attachments:
Access this URL (http://www.democracycorps.com/wp-content/files/backtomacomb082208v11-final.pdf)Report: Back to Macomb[ ]504 Kb
Access this URL (http://www.democracycorps.com/wp-content/files/mcmb072208fq1.pdf)Macomb survey toplines[ ]54 Kb

Going into the Democratic convention, Barack Obama remains a candidate with unique strengths and unique challenges. He has yet to close the deal with many white, working-class voters who normally vote Democratic. Winning back these Democratic defectors and Reagan Democrats will be a key goal for Obama in his quest for the presidency. A new report from GQR and Democracy Corps returns to Macomb County, Michigan, the place where Stan Greenberg first identified Reagan Democrats and their importance in 1985. Based on six focus groups and two surveys, this report takes an in-depth look at the Regan Democrats and Democratic defectors of Macomb to understand why they are currently holding back from Obama and what can be done to bring them back into the fold by November.

READ THE FULL REPORT