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Macomb County


Back to Macomb: Reagan Democrats and Barack Obama
Monday, August 25 2008

Tags: democracy corps | focus groups | Michigan | obama | reagan democrats

Attachments:
Access this URL (http://www.democracycorps.com/wp-content/files/backtomacomb082208v11-final.pdf)Report: Back to Macomb[ ]504 Kb
Access this URL (http://www.democracycorps.com/wp-content/files/mcmb072208fq1.pdf)Macomb survey toplines[ ]54 Kb

Going into the Democratic convention, Barack Obama remains a candidate with unique strengths and unique challenges. He has yet to close the deal with many white, working-class voters who normally vote Democratic. Winning back these Democratic defectors and Reagan Democrats will be a key goal for Obama in his quest for the presidency. A new report from GQR and Democracy Corps returns to Macomb County, Michigan, the place where Stan Greenberg first identified Reagan Democrats and their importance in 1985. Based on six focus groups and two surveys, this report takes an in-depth look at the Regan Democrats and Democratic defectors of Macomb to understand why they are currently holding back from Obama and what can be done to bring them back into the fold by November.

READ THE FULL REPORT

 
Macomb County in the American Mind (based on the original 1985 research)
Thursday, March 07 1996

Macomb Country – it seems a quite ordinary place to have attracted so much attention. Our politics used to gravitate to places like Cadillac Square in Detroit, where perhaps a hundred thousand blue-collar families would gather at the end of summer to cheer on would-be leaders. Harry Truman opened his underdog 1948 campaign there to the first signs of real political life. John Kennedy came in 1960, sitting atop a suitcase in an open convertible. With Walter Reuther at his side, he told this labor crowd to elect an administration “which has faith in a growing America.”

READ THE FULL CHAPTER ON GREENBERG'S ORIGINAL MACOMB RESEARCH.

 
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