Most Popular

March 01, 2017

Trump's address increases optimism...

The president began the night with a majority disapproving of his performance, and he ended with a majority feeling more optimistic about him. The...
January 31, 2017

Parties of the Left, Wake Up!

By Stanley Greenberg This appeared in Democracy: A Journal of Ideas January 31, 2017 Center-left parties in America and Europe are...
December 23, 2016

Was Barack Obama Bad for...

By Stanley Greenberg & Anna Greenberg This article appeared in the New York Times on December 23, 2016. President Obama will be remembered as...

Macomb County

Macomb County in the Age of Trump
Thursday, March 09 2017

The path for Democrats to take back Trump voters and win down-ballot runs through the nation’s working class communities, starting in the formerly industrial states and Upper Midwest. That is why Democracy Corps decided to conduct our first focus groups of 2017 in Macomb County, Michigan, joined by the Roosevelt Institute.

As Greenberg recently wrote for The American Prospect, Democrats don't have a white working class problem, as so many have suggested. They have a working class problem that includes working people in their own base. We can learn an immense amount from listening and talking to the white working class independent and Democratic Trump voters, particularly those who previously supported Obama or failed to turnout in past presidential contests. What better place to listen to them than Macomb County – a county that Obama carried twice and easily could have delivered Trump his margin in Michigan in 2016? After all, this is the county where Stan Greenberg first studied Reagan Democrats in 1985 as documented in Middle Class Dreams and where Democracy Corps conducted a wave of research in 2008 before Macomb voted to elect the first African American president.  

Moving from the Old to New Politics: Macomb to Oakland
Wednesday, November 12 2008

Tags: battleground | democracy corps | Michigan

In the summer of 2008, Barack Obama held a slim national lead over John McCain but his position was by no means secure. After a bruising primary battle, the Democratic base was fractured as many white, blue-collar Democrats – critical voters in Rust Belt swing states like Michigan, Ohio and Pennsylvania – held back from the new nominee. But Obama’s appeal,combined with other trends, presented him with an opportunity to add new voters in America’s suburbs. If Obama and his allies were to fulfill their potential they needed to bring traditional Democrats back into the fold while continuing to expand their appeal to new suburban voters. Last Tuesday, Obama did just that. To better understand these dynamics, Democracy Corps and Greenberg Quinlan Rosner conducted post-election studies of Macomb and Oakland Counties, two bellwether counties in Michigan that respectively represent the Democrats’ traditional blue-collar base and new white-collar voters. These surveys follow on the heels of extensive research Democracy Corps and GQR has conducted in Macomb earlier in the cycle.
Read more... [Moving from the Old to New Politics: Macomb to Oakland]
NYT Op-Ed: Goodbye, Reagan Democrats
Tuesday, November 11 2008
Access this URL ( survey toplines[ ]54 Kb
Access this URL ( survey toplines[ ]55 Kb

From Stanley Greenberg's New York Times op-ed, Tuesday, November 11, 2008: I'm finished with the Reagan Democrats in Macomb County in Michigan after making a career of spotlighting their middle-class anger and frustrations about race and Democratic politicians. Bill Clinton wrote in his autobiography that my "extensive research on the so-called Reagan Democrats and what it would take to bring them home" was the reason he hired me as his pollster for his presidential campaign.

Read more... [NYT Op-Ed: Goodbye, Reagan Democrats]
Back to Macomb: Reagan Democrats and Barack Obama
Monday, August 25 2008

Tags: democracy corps | focus groups | Michigan | obama | reagan democrats

Access this URL ( Back to Macomb[ ]504 Kb
Access this URL ( survey toplines[ ]54 Kb

Going into the Democratic convention, Barack Obama remains a candidate with unique strengths and unique challenges. He has yet to close the deal with many white, working-class voters who normally vote Democratic. Winning back these Democratic defectors and Reagan Democrats will be a key goal for Obama in his quest for the presidency. A new report from GQR and Democracy Corps returns to Macomb County, Michigan, the place where Stan Greenberg first identified Reagan Democrats and their importance in 1985. Based on six focus groups and two surveys, this report takes an in-depth look at the Regan Democrats and Democratic defectors of Macomb to understand why they are currently holding back from Obama and what can be done to bring them back into the fold by November.


Macomb County in the American Mind (based on the original 1985 research)
Thursday, March 07 1996

Macomb Country – it seems a quite ordinary place to have attracted so much attention. Our politics used to gravitate to places like Cadillac Square in Detroit, where perhaps a hundred thousand blue-collar families would gather at the end of summer to cheer on would-be leaders. Harry Truman opened his underdog 1948 campaign there to the first signs of real political life. John Kennedy came in 1960, sitting atop a suitcase in an open convertible. With Walter Reuther at his side, he told this labor crowd to elect an administration “which has faith in a growing America.”