Most Popular

November 18, 2018

Trump Is Beginning to Lose His...

By Stanley Greenberg This op-ed first appeared in the New York Times Sunday Review on November 18, 2018.    America’s polarized citizenry...
December 10, 2018

Unmarried Women in 2018

Unmarried women comprised 23 percent of the national electorate and played a decisive role in the 2018 wave. Like other women, many unmarried women...
November 16, 2018

Democrats won big embracing strong...

Many vulnerable Republicans hoped that the GDP and jobs numbers and their signature legislative accomplishment, the tax cut, would persuade voters to...

The Economy Growing at Two Different Speeds
Tuesday, February 02 2010

Tags: economy project | focus groups | jobs | obama | SOTU

Download this file (EconomyDials.FINAL_1.pdf)Memo[ ]176 Kb

Voter reaction to the president's economic discussion in the State of the Union shows that Democrats have a lot to learn about their economic narrative in the coming year. Voters responded very positively to the president's turn to jobs as priority number one for the next year, but they responded differently to politicians talking about progress and success. With the economy growing at its fastest pace in six years and wages growing at their slowest in the past quarter-century, there is a growing gap that makes the communication about the economy harder, not easier.

Also, the president was successful in talking about the history of economic policies that produced the current financial and deficit crisis - without producing a negative reaction from voters for whining or blaming the past. Using our unique dial testing focus groups where we had 50 swing voters give their real time reactions to President Obama's State of the Union Address, we are able to examine how voters responded to different parts of the speech, paying particular attention to how they respond to the president on the economy.