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2011 State of the Union
Wednesday, January 26 2011

Tags: economy project | obama | SOTU | swing voters

Download this file (6279_SOTU2011DialMemo01.25.11.FINAL.pdf)Memo[ ]44 Kb4 Downloads
Download this file (DialResultsSpreadsheet012510_POST-speech-w-logo.pdf)Scoresheet[ ]48 Kb0 Downloads

Dial testing and follow-up discussions with 50 swing voters in Denver, Colorado showed that President Obama's 2011 State of the Union struck a powerful chord as he described his economic vision for the country. This was a difficult audience for Obama, yet his speech largely won them over. Following the speech, voters gave the President impressive assessments on key economic measures and were especially drawn to the President's emphasis on three of the themes he emphasized in his speech - innovation, education, and America's competitiveness in the future. As one of these swing voters put it, “the future belongs to the people who make the what and the how."

Memo Pre/Post-Speech Scoresheet