Most Popular

June 18, 2018

Riling Up the Base May Backfire on...

This article by Stanley Greenberg first appeared on The New York Times website on June 18, 2018.   Political commentators and strategists write...
June 20, 2018

The Broad Support for Taxing the...

By Stanley Greenberg for the Summer 2018 issue of The American Prospect magazine. (This article originally appeared online on June 20,...
July 13, 2018

Trump & GOP Strategy Make Blue...

Pundits built a new conventional wisdom that included higher job approval ratings for President Donald Trump due to the tax cuts and strong economy...

2011 State of the Union
Wednesday, January 26 2011

Tags: economy project | obama | SOTU | swing voters

Attachments:
Download this file (6279_SOTU2011DialMemo01.25.11.FINAL.pdf)Memo[ ]44 Kb
Download this file (DialResultsSpreadsheet012510_POST-speech-w-logo.pdf)Scoresheet[ ]48 Kb

Dial testing and follow-up discussions with 50 swing voters in Denver, Colorado showed that President Obama's 2011 State of the Union struck a powerful chord as he described his economic vision for the country. This was a difficult audience for Obama, yet his speech largely won them over. Following the speech, voters gave the President impressive assessments on key economic measures and were especially drawn to the President's emphasis on three of the themes he emphasized in his speech - innovation, education, and America's competitiveness in the future. As one of these swing voters put it, “the future belongs to the people who make the what and the how."

Memo Pre/Post-Speech Scoresheet