Most Popular

November 04, 2017

The Democratic Civil War Is...

By Susan Glasser. This article appeared in The New Yorker on November 1, 2017. On the morning of October 5th, President Trump was on one of his...
October 18, 2017

Democrats Need to Lead the Fight...

This op-ed appeared in The Huffington Post on October 18, 2017.   Donald Trump remains deeply unpopular with the American people, and his...
September 21, 2017

How She Lost

By Stanley Greenberg for the Fall 2017 issue of The American Prospect.   Hillary Clinton’s tragic 2016 campaign faced withering criticism in...

2011 State of the Union
Wednesday, January 26 2011

Tags: economy project | obama | SOTU | swing voters

Download this file (6279_SOTU2011DialMemo01.25.11.FINAL.pdf)Memo[ ]44 Kb
Download this file (DialResultsSpreadsheet012510_POST-speech-w-logo.pdf)Scoresheet[ ]48 Kb

Dial testing and follow-up discussions with 50 swing voters in Denver, Colorado showed that President Obama's 2011 State of the Union struck a powerful chord as he described his economic vision for the country. This was a difficult audience for Obama, yet his speech largely won them over. Following the speech, voters gave the President impressive assessments on key economic measures and were especially drawn to the President's emphasis on three of the themes he emphasized in his speech - innovation, education, and America's competitiveness in the future. As one of these swing voters put it, “the future belongs to the people who make the what and the how."

Memo Pre/Post-Speech Scoresheet