Most Popular

June 18, 2018

Riling Up the Base May Backfire on...

This article by Stanley Greenberg first appeared on The New York Times website on June 18, 2018.   Political commentators and strategists write...
June 20, 2018

The Broad Support for Taxing the...

By Stanley Greenberg for the Summer 2018 issue of The American Prospect magazine. (This article originally appeared online on June 20,...
July 13, 2018

Trump & GOP Strategy Make Blue...

Pundits built a new conventional wisdom that included higher job approval ratings for President Donald Trump due to the tax cuts and strong economy...

Dial Meters
SOTU 2018: No Sugar High
Friday, February 02 2018

President Donald Trump delivered a remarkably unsuccessful, unimpactful State of the Union on Tuesday. This is according to live dial-meter research conducted for Women’s Voices Women Vote Action Fund by Democracy Corps among 108 Rising American Electorate (RAE) voters – the voters that will decide control of Congress in 2018.[1] Presidents usually receive a post-address sugar high in dial groups, but President Trump’s speech produced a particularly small rise in personal favorability and job performance – increases smaller than those observed in last year’s unsuccessful Joint Session to Congress. He failed to use this once-a-year opportunity to shift the momentum in the generic congressional ballot toward the GOP, which is the humblest expectation when a president has a devoted national audience for 90 minutes. In fact, he produced a 12-point shift to the Democrats among the white millennial participants in our dial-group. Critically, he increased the determination of white unmarried women, Latinos, and African Americans to vote in 2018.

READ THE FULL REPORT

VIEW THE PRESENTATION

WATCH THE DIALS 

alt