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Obama makes gains among swing voters on critical issues
Wednesday, February 13 2013
Download this file (SOTU.initial.memo.021313.FINAL.pdf)Memo[ ]701 Kb

Dial testing and follow-up focus groups with 44 swing voters in Denver, Colorado show that President Obama’s second term agenda—expressed through new policies for energy, pay equity, jobs, and education—was well-received by voters.[1] The President made impressive gains on his personal favorability and trust to move the country in a direction that reflects voters’ values. Following the speech, voters gave him high marks on women’s issues, looking out for the middle class, and plans for the economy. Even Republicans in our audience responded positively to Obama’s plan for tax reform and his call for bipartisan cooperation to break the gridlock in Washington. As one participant put it, “I liked his speech. I wanted to clap; I got misty-eyed.”

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