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Romney Has a Good Night, But No Evidence of Changing the Game
Thursday, October 04 2012
Attachments:
Download this file (debate.memo.v5.pdf)Memo[ ]136 Kb

Strong Debate Performance Does Not Seem Likely to Change Political Calculus

Working in partnership with the Women’s Voices. Women Vote Action Fund, Democracy Corps seated a group of 45 swing voters in Denver to watch and react to the first Presidential debate.  This group, which included 16 unmarried women, is part of a larger research effort to take a hard look at these critical voters, exploring their role and participation in the 2012 elections.  

Overall, the dial testing and follow-up discussions showed Mitt Romney performing well, improving his personal appeal and a number of important attributes.  Obama also impressed the group, but not to the same degree as Romney.  However, the research does not suggest that Romney fundamentally changed the political calculus in this election.  For example, while Romney picked up some voters, he mostly consolidated undecided voters who leaned Republican—the former McCain voters who had not yet warmed up to the Republican nominee.  He did not cut into Obama’s weak support among voters in this group. 

Read more... [Romney Has a Good Night, But No Evidence of Changing the Game]
 
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