FEATURED CONTENT | | January 25, 2012
Dial testing and follow-up focus groups with 50 swing voters in Denver, Colorado show that President Obama’s populist defense of the middle class and their priorities in his State of the Union scored with voters.[1] The President generated strong responses on energy, education and foreign policy, but most important, he made impressive gains on a [...]
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Dial testing and follow-up focus groups with 50 swing voters in Denver, Colorado show that President Obama’s populist defense of the middle class and their priorities in his State of the Union scored with voters.[1] The President generated strong responses on energy, education and foreign policy, but most important, he made impressive gains on a [...]
POLLSTERS STAN GREENBERG AND ANDREW BAUMANN TO HOST LATE-NIGHT MEDIA CALL TO DISCUSS RESULTS OF DIAL TESTING FOCUS GROUPS Tonight, January 24, 2012, Greenberg Quinlan Rosner, on behalf of Democracy Corps and GQR Digital, will hold dial testing focus groups during President Obama’s State of the Union Address. The dial groups will gauge reactions of [...]
The 2012 election will be the most expensive in history, fueled by unlimited spending by super PACs and other political groups, as well as candidates’ furious fundraising to keep up. On the second anniversary of the Supreme Court’s Citizens United decision, it’s clear that the American people are tired of a political system that sidelines [...]
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President Obama’s 2011 State of the Union, for the most part, struck a powerful chord as he described his economic vision for the country. Although a few sections received mixed reactions, following the speech, voters gave the President impressive assessments on key economic measures and were especially drawn to the President’s emphasis on the three themes emphasized in his speech – innovation, education, and America’s competitiveness in the future.
Dial testing and follow-up discussions with 50 swing voters in Denver, Colorado showed that President Obama’s 2011 State of the Union struck a powerful chord as he described his economic vision for the country. This was a difficult audience for Obama, yet his speech largely won them over. Following the speech, voters gave the President impressive assessments on key economic measures and were especially drawn to the President’s emphasis on three of the themes he emphasized in his speech – innovation, education, and America’s competitiveness in the future. As one of these swing voters put it, “the future belongs to the people who make the what and the how.”
Voter reaction to the president’s economic discussion in the State of the Union shows that Democrats have a lot to learn about their economic narrative in the coming year. Voters responded very positively to the president’s turn to jobs as priority number one for the next year, but they responded differently to politicians talking about progress and success. With the economy growing at its fastest pace in six years and wages growing at their slowest in the past quarter-century, there is a growing gap that makes the communication about the economy harder, not easier.
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